Non-Profit & Company News

Red Cross Supports Our Troops

Red Cross Mailing Support Our Troops was a resounding success! Even before the talks on the war in Iraq, Marcia Feldman and the Houston Red Cross determined that it was important to focus on the work of the Military Services Department. The mailing was sent to 22,000 of the chapter’s $100 and up donors who were both active and lapsed. The response was enormous – bringing in over $100,000 with an average gift of $105.60.

Diana Collymore, Director of Development at the Greater Houston Area Chapter of the Red Cross said, “Marcia Feldman & Associates created and produced a highly effective mailing that had a major impact on our donors. This mailing described what we do at a local level. We were impressed by the quality of the package, the letter copy and the graphic design. Marcia worked directly with staff members to obtain vital information that added to the feeling of a “team” effort to make this campaign a success. The need for these funds was enormous and the letter reflected those needs in a very dynamic way.”

To see how Marcia Feldman & Associates can make your next direct mail campaign a success, click here.

To learn more about the Houston Red Cross’s Services for Military Families, click here.

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HPCC Presentation 2005

Marcia Feldman gave a presentation on using direct mail as a fundraising tool to Houston Postal Customer Council Conference on May 22, 2003. In this presentation, Ms.Feldman discussed the current fundraising environment in a down economy. She outlined the priniciples of using direct marketing for non-profit organizations and basic steps for a successful campaign, including promoting the organization's website. View the presentation here.

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