CAP Increases Online Donations by 40%

In May 2008, Citizens for Animal Protection relaunched its website, with a crisp and cheerful redesign spotlighting an online donation form, news and blog columns, event listings, contact forms, and a host of other features.  At the same time, CAP created an email newsletter that it mails out quarterly to supporters, with a message from the executive director Kappy Muenzer, featured adoptions, and highlighting organizational news and events along with informative articles about pet care and humane issues.  The new website and e-newsletter have collectively helped to increase online donations by forty percent, despite the challenging economic climate.  As CAP obtains funding for its operations solely from private contributions, the online marketing campaign is a great boon to Houston's homeless animals, more than 12,000 of which come through the shelter's doors annually.