New Direct Mail Campaign Wins Major Gift for UH

New package design, segmented data base and a great message snags major gift for the University of Houston. A newly designed 6" by 9" package about Cougar Pride brought in the largest gift to date through direct mail at the University of Houston --- $50,000 from an alumni who had not given to the University for nearly two decades. Katy McFall, Director of Annual Giving, worked hard on special messages for each segment of the alumni data base and selected unique gift amounts for each individual. The package was more expensive however and is being evaluated for giving potential for future campaigns.